Luxury hotels cater to children and toddlers
While many hotels are introducing programs marketed at teenagers and children, several luxury hotels are taking it a step further by providing even more luxurious hotel amenities for even younger children, according to The Wall Street Journal.
As more parents have children later in life, when couples have the disposable income to travel, they are bringing toddlers and younger kids to high-price hotels more than ever. This has prompted luxury hotels to design programs in order to entertain the kids.
The Rosewood Hotel and Resorts has spa services, such as the “Lily Complexion Perfection Facial” for kids aged 9 to 13 and mani-pedi packages for children as young as 5. Other hotels have introduced Montessori education programs, art appreciation groups, ice-cream buffets and video games.
“Getting to the hearts of kids is the most powerful way to get to the hearts of parents,” Mark Novota, the managing partner of the Wequassett Resort and Golf Club in Chatham, Massachusetts, told the news source. That hotel opened a children’s center in 2009.
According to a 2011 survey by research firms MMGY Global and Harrison Group, 57 percent of travelers cited having a kids’ club or family activities provided by the hotel as being “extremely or very desirable.”
Despite catering to children, these luxury hotels still have to be mindful of the fact that their primary audience are the adults, some of whom might not want to be bothered by hordes of kids. Outfitting employees with Motorola two-way radios is a good way of ensuring they all stay vigilant and maintain peace, even with children running around. The Motorola CP200 is an ideal model for hotel staff with its strong audio functions and its professional design. An earbud provides hands free communication.